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If you take notice, when leads filter into the main office of your firm, they are either not handled correctly, not handled at all, or hidden from your sight. These scenarios lessen your odds of cultivating the account that could be a diamond in the rough. The key is to get to the account before it reaches the main office. If you're operating out of a home office, as I am, then you need to find ways to intercept those prospects whom need your direct assistance. A good way of doing that is by building your own website and marketing yourself as an agent or consultant for your company. After all, you're not trying to sell the company...you should be trying to sell yourself, right?

Building a website may be easier than you think. It may even be cheaper than you think. Most people today (regulars) don't know how to build a website using flash, html, or front page. Fortunately for "us", there are web templates that we can use as the framework for our personal webisites. There are plenty of websites out there that you can visit to help you with these web templates. A good one is dynamod For about 25 bucks a month, and a little bit of effort, you can have your own website up and running in about 2 days or less. Simply place an order for the package you want, select a template of your choice, and start uploading pictures and your text. If you're not too savvy with design, just take a look at other sites on the Internet, and grab a few ideas. Remember, sometimes less is more.

The trick to this whole tactic is to list information on your site that is valuable, accurate, and relevant to the industry you're employed in. No one cares about what car you drive or what your favorite color is. Keep it simple. State your background, company history, products and services, and most importantly...CONTACT INFORMATION. You should list your contact information on every page of your site if you can. If you can create enough of a buzz about your site, prospects will visit your site rather than the company's main site. Once this happens, you're bound to see the leads come pouring in. Keep in mind, if your site looks sloppy, and is poorly written...you won't get those calls you just spent the 25 bucks for. Get some help from a friend...or from your son or daughter if they're pretty good at laying out a design. With a template...it should be very difficult to screw it up.

Once your site is up, you may want to submit your URL to yahoo, google, or msn. They will not immediately post your site on their directory. You'll have to earn that. Sometimes it can take weeks before you see your site on their directory...if even at all. So be sure to upload good content on your site...and keep the layout neat and clean.

Hopefully, with a little bit of effort and some spare change...you can start driving more leads in your direction...rather than your competition.

Robert Yorey, Jr. is a full-time Sales Executive for Alpine Aromatics, covering the Northeast United States and International Sectors. Alpine Aromatics custom creates and manufactures fragrances for personal care, home air care, fine fragrance, industry, and more. Robert can be reached via email at ryoreyjr@alpinearomatics.com You can also visit his website at

www.robertyoreyjr.com

www.alpinearomatics.com

posted by internet-marketing-for-online-business-hvgm  # 4:27 AM